A Professor at one of the IIM's ( INDIA ) was explainingmarketing concepts to the students:-
1. You see a gorgeous girl at a party. You go up toher and say: "I am very rich. Marry me!" - That'sDirect Marketing.
2. You're at a party with a bunch of friends and seea gorgeous girl. One of your friends goes up to herand pointing at you says: "He's very rich. Marry him."- That's Advertising.
3. You see a gorgeous girl at a party . You go up toher and get her telephone number. The next day, youcall and say: "Hi, I'm very rich. Marry me." - That'sTelemarketing.
4. You're at a party and see gorgeous girl. You getup and straighten your tie, you walk up to her andpour her a drink, you open the door (of the car) forher, pick up her bag after she drops it, offer herride and then say :"By the way, I'm rich. Will youmarry me?" - That's Public Relations.
5. You're at a party and see gorgeous girl. She walksup to you and says: "You are very rich! Can you marry! me?" - That's Brand Recognition.
6. You see a gorgeous girl at a party. You go up toher and say: "I am very rich. Marry me!" She gives youa nice hard slap on your face. - That's CustomerFeedback.
7. You see a gorgeous girl at a party. You go up toher and say: "I am very rich. Marry me!" And sheintroduces you to her husband. - That's demand andsupply gap.
8. You see a gorgeous girl at a party. You go up toher and before you say anything, another person comeand tell her: "I'm rich. Will you marry me?" and shegoes with him - That's competition eating into yourmarket share.
9. You see a gorgeous girl at a party. You go up toher and before you say: "I'm rich, Marry me!" yourwife arrives. - That's restriction for entering new markets.
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